Dear people,
As promised earlier, the results of the first small poll. The question was: What is in your opinion the most useful Social Media tool/ channel?
More polls and surveys will follow!
Greetz!
Jerryscanyours
03
Sep
Dear people, from now on I will post on a regular basis short poll or surveys. Later on I will publish the results. Thank you for your cooperation.
Greetz,
jerryscanyours
01
Sep
The social media ecosystem: 15 basic categories at a glance, the second 5
Category: Social Media, Strategy, Uncategorized Author: Jerry van Leeuwen
In a former weblog I was talking about Safko and Brake giving in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal. In this weblog I would like to discuss the second 5: Microblogging, Livecasting, Virtual Worlds, Gaming and Productivity applications:
30
Aug
How to Effectively Measure & Analyze Campaigns in Google Analytics? – A 3-step approach
Category: E-Mail Marketing, Google Analytics, Webstatistics Author: Jop van Sommeren
When launching a campaign, it is necessary to track your results in the most detailed way. More specific: You should be able to analyze the traffic and conversion from the campaign page (e.g. e-mail or affiliate site) to your website, and beyond. E-mail applications for example, mostly possess the features to track campaign traffic from the e-mail that has been sent until the website. Google Analytics can be an useful tool to track traffic and conversion beyond that, namely from the sent e-mail to the landing page of the website and further pages. Hence it is important that your campaigns are 100% Google Analytics compatible, and you know how to interpret the reports. In order to achieve this, follow these 3 steps: Read more »
18
Aug
The social media ecosystem: 15 basic categories at a glance, the first 5
Category: Social Media, Strategy Author: Jerry van Leeuwen
Social media is (according to Safko & Brake, 2009) a jungle, or stated otherwise a defined area where things eat each other to survive. A perfect metaphor for business. Biologists would call a jungle an ecosystem, a good term to use here. In an effort to talk about ecosystems, biologists have developed a classification system to group and categorize the animals, plants, bacteria, fungi and protista that inhabit the ecosystem. Using this system makes it easier to talk about the living world. Using such a system for the Social Media world could also be a very helpful thing. But of course the Social Media ecosystem has not been a topic of debate and discussion for 300 years, so there is still no universally accepted classification system for Social Media tools and application. Safko and Brake give in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal.
The following are the 5 categories I would like to describe in this blog:
16
Aug
How to Create an Analytics Management Dashboard for your Website? – Part 3: KPI’s for Online Marketing
Category: SEO, dashboard Author: Jop van Sommeren
The last weeks we took a look to management dashboard for webanalytics, how to create clear and nice visible charts in excel, and what KPI’s to include. This week I would like to go more into depth about the results of marketing activities in your dashboard. In the rapidly developing internet business nowadays there many channels which you can use for reaching your customers. In fact, seeing your website as the center there’s a wide landscape around you which you have to discover, because every channel needs its own marketing approach. Hence, your dashboard needs to provide you with channel-specific information Read more »
15
Aug
The last week I have been working on various projects for ScanYours and some of its customers. For ScanYours, I was working on a few features for the website which will be released in the coming weeks. One of this features includes a box with several summaries from our news section that did not fit properly within the page. To make the box fit, I reduced its height and wrote a script to let the items scroll in the containing box. The script below scrolls down one item at the time with an interval of five seconds (5000 milliseconds), while the scrolling itself takes one full second (1000 milliseconds) to make the scrolling look smooth and fancy. Read more »
09
Aug
How to Create an Analytics Management Dashboard for your Website? – Part 2: KPI’s & Example Dashboards
Category: Webstatistics, dashboard, eBusiness Author: Jop van Sommeren
Last week I wrote about some basics of webanalytics dashboards and explained how to make nice visualizations with excel charts. In fact, I would like to stay at excel this week as I’m getting more and more convinced of the enormous database potential the program offers. Some excel-advantages I discovered during my dashboard journey:
- It corresponds perfectly with data from major webanalytics tools (like Google Analytics or WebTrends)
- Information can be easily published in PDF
- Ease month-to-month (or year-to-year) analysis: define statistics, set targets, make a format and every month can be directly analysed
- Avoid people accessing the original web analytics tool (because these reports are often not usable for presenting the essential information compared to the dashboard)
- Include comments for evaluating reasons
- Choose from an enormous pool of free excel plugins different tools for fancy charts, specialized templates, tutorial software and other add-ons.
Ofcourse there are many more reasons for using excel - as also mentioned last week. But these above I really appreciate when executing such activities for a management board. If there are still some excel critics while reading this article, make a quick sidestep to discover if you’re making these mistakes ;)
…
Alright, now you’re totally convinced of using excel for business purposes. Let’s head on to this week’s subjects: what’s the essential information – or key performance indicators (KPI’s) – you want to report in the dashboard Read more »
08
Aug
Last week we discussed the strategic topic on social media: the 24/7 social media economy. In today’s world you have to actively participate on social media sites 24/7 in order to fully benefit from the power of Twitter, Facebook and others. Last week I also gave some advice how to manage this difficulty and in which way you can use organizational and techological tools to address this issue.
Okay, I assume (if I may :) ) that you agree on the necessity of participating in the 24/7 social media economy. Good to hear!! But what in god’s name do I have to write about all day??? That’s a fair question which I believe is a question most organizations have when entering the social media platforms. In this post I will discuss the topic of Social Media Content and give you (hopefully) useful tips! Read more »
03
Aug
Improve the send time of your e-mail marketing activities
Category: E-Mail Marketing Author: Chris Takkenberg
When do you need to send out your newsletter? If you send it too late it will be found at an irrelevant time for the receiver. Send it too early and it’s at the bottom of the inbox. Make sure to send out your e-mail newsletters at a relevant time! This is the last blog of the first sight improvement triology for e-mail marketeers. And this is the most difficult. When do I need to send out my newsletter?
Let me get to the point immediately: there is no golden rule concerning the time in which you need to send your e-mail newsletter. There are however two general methods that will help you find the right time for you to send out your e-mail newsletter. [1] Reason what’s the best moment for your customer to read your newsletter, [2] experiment, measure, experiment, measure, … Read more »