In my former blog I introduced the concept of the conversation manager, based on the book of Steven van Belleghem. According to Van Belleghem the conversation manager should make three steps: branding, activation and conversation. In this blog I would talk a little bit about the first, branding. Read more »
Category Archives: Consultantancy
I would like to start a new serie of blogs about a topic based on the inspiration I have got from Steven van Belleghem and his book: the Conversation Manager. About this topic Seth Godin said: “This is the new conventional wisdom. Use it or lose. ” Read more »
When we look around in the current business scene, we see and hear more and more companies wanting to ‘do something with social media’. A common concern in this situation is the use of social media by employees and the effects this may have on the organization’s image. Many companies are afraid of what their employees, or customers for that matter, may say about them in their use of social media. A question we often hear is: ‘How can I control the social media activities of my employees?’. This blog will provide some insights into this discussion by elaborating on the influence of organizational context on social media use by employees. We have researched four parts of this organizational context, being organizational structure, management support, organizational culture and ICT infrastructure.
I often work with the Landscape Model as proposed by Verhagen (1999). Even though this is a rather old article -that has been written in 1999- the model still guides my thinking when developing effective websites and online systems. The model can guide my thoughts in new perspectives and channels my thinking in the right direction. In this blog -without getting to scientific- I look at the Hotel Reservation System in their websites from the perspective of the CDSS and look at what we can learn from that.
My conclusion? Far to many hotels forget that their booking process on their hotel website is an important element in the customer buying decision process.
The main research question of my research into social media use was: Do we share knowledge in our professional use of social media? The answer is: Yes, we do. Moreover, this knowledge sharing is positively influenced by the intensity with which we use social media. So, the more we use social media for professional purposes, the more knowledge we share. But what does this knowledge sharing look like? And how does it differ for different tools? That are the questions that will be answered in this blog.
De nieuwe loot aan de social media boom, met uiteraard wortels in het zonnige Californië, heet Pinterest. Waar bij Facebook de voornaamste activiteiten ‘liken’ en ‘poken’ zijn, je bij Google+ kan ++, wordt er bij Pinterest gepind. Dit pinnen kun je doen bij afbeeldingen die je tegenkomt op het web, en die je graag wilt delen. Read more »
Veel bedrijven laten op het gebied van hun online communicatie kansen liggen. (Potentiële) klanten verlaten de website snel, gaan niet over tot aankoop of het opnemen van contact met het bedrijf, of verlaten het aankoopproces voortijdig. Om een antwoord te vinden op de vraag hoe bezoekers beter bediend kunnen worden is de Webscan ontwikkeld. In de eerste maand van het nieuwe jaar legde ScanYours met behulp van de Webscan de website van Redkiwi langs de meetlat. De inhoud van deze blog is eerder gepubliceerd in ICT/magazine.
Let’s quickly look back on my previous blog, in which I discussed how we use our social media and how intensely we use them. From our research, it is concluded that social media have become part of our day-to-day work activities, that we use them both for gathering information and finding/checking people we have met during our work but not so much for finding new people in our field of work, that intensity of use differs greatly from person to person, and that social media use is not just for fun, but also work related. An interesting next step will be to look at the different uses of our four most popular social media (at least in this research): LinkedIn, Twitter, Facebook and Yammer. That is what we will be doing in this blog! The results of the survey of each of these four social media will be compared in a Post Hoc analysis.
How do we use our social media? (Part I)
30-01-'12 In this blog, I will discuss a second part of the results of my research: How we use social media. Both the way we use social media and the intensity with which we use them will be discussed.
How do we use social media?
How we perceive our use of social media was measured in three categories:
- The extent to which social media use is integrated in our work,
- The extent to which we use social media to gather information, and
- The extent to which we use social media to find people in our field of work.
Read more »
Functionality describes the various functions, features and services available on a website (Huizing, 2000). These elements are of great importance, because they can influence the perceived usefulness of a website by helping users during their visit. The Technology Acceptance Model (Davis, 1989) shows that such a higher perceived usefulness has a positive impact on the actual usage of the website which will obviously impact conversion rates (Hong and Tam, 2006). Creemers (1998) and various others (e..g. Bakker et al., 2001; Ives and Learrmonth, 1984) also confirm that functionality has a high strategic impact, because it influences user satisfaction and perceived service quality (Cenfetelli & Benbasat, 2002). It is therefore very important that the functionality provided on a website is sufficient to guide users towards conversion.
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