Let’s quickly look back on my previous blog, in which I discussed how we use our social media and how intensely we use them. From our research, it is concluded that social media have become part of our day-to-day work activities, that we use them both for gathering information and finding/checking people we have met during our work but not so much for finding new people in our field of work, that intensity of use differs greatly from person to person, and that social media use is not just for fun, but also work related. An interesting next step will be to look at the different uses of our four most popular social media (at least in this research): LinkedIn, Twitter, Facebook and Yammer. That is what we will be doing in this blog! The results of the survey of each of these four social media will be compared in a Post Hoc analysis.
Category Archives: E-business consultancy
How do we use our social media? (Part I)
30-01-'12
In this blog, I will discuss a second part of the results of my research: How we use social media. Both the way we use social media and the intensity with which we use them will be discussed.
How do we use social media?
How we perceive our use of social media was measured in three categories:
- The extent to which social media use is integrated in our work,
- The extent to which we use social media to gather information, and
- The extent to which we use social media to find people in our field of work.
Read more »
Functionality describes the various functions, features and services available on a website (Huizing, 2000). These elements are of great importance, because they can influence the perceived usefulness of a website by helping users during their visit. The Technology Acceptance Model (Davis, 1989) shows that such a higher perceived usefulness has a positive impact on the actual usage of the website which will obviously impact conversion rates (Hong and Tam, 2006). Creemers (1998) and various others (e..g. Bakker et al., 2001; Ives and Learrmonth, 1984) also confirm that functionality has a high strategic impact, because it influences user satisfaction and perceived service quality (Cenfetelli & Benbasat, 2002). It is therefore very important that the functionality provided on a website is sufficient to guide users towards conversion.
Using an expert review, the website content influencing functionality can be analyzed and compared to other websites. Such a content analysis has been used in various marketing and advertising research to analyze a variety of (written) documents (Liao et al., 2006). The choice of websites that are compared is of great importance when doing such an expert review, because the products offered can have different characteristics. For example, hardware requires a different approach than movies, because of its missing physical nature within web shops. But, when the proper websites and analysis tool are chosen, a content analysis is one of the best ways to identify missing functionality. In this article I will introduce an example case in which the functionality of a website has been analyzed using the ScanYours Webscan. Read more »
A while ago, I blogged here about my research into social media use and knowledge sharing. I will now come back to you with a series of blogs discussing the results of this research. In this blog, I will discuss which social media proved to be most popular and what we like about them.
Which social media do we use?
On average we use 2 social media tools in our work, with individual cases ranging from 0 to 12 tools. Which social media we use can be seen in table 1 below, showing the number and percentage of respondents using a certain tool. LinkedIn is by far the most used social media tool for work purposes; 69% of respondents indicated to use this tool. Other popular tools are Twitter, Facebook and Yammer. Users of Twitter gather the most connections.
| Tool |
# |
% |
| Clearvale |
7 |
2.8 |
|
50 |
19.8 |
|
| Hyves |
12 |
4.7 |
|
175 |
69.2 |
|
|
82 |
32.4 |
|
| Yammer |
46 |
18.2 |
Table 1: Used social media tools
De Webscan: RedBlue IT onder de loep
16-12-'11 Veel bedrijven laten op het gebied van online communicatie kansen liggen. (Potentiële) klanten verlaten de website weer snel, gaan niet over tot aankoop of het opnemen van contact met het bedrijf, of verlaten het aankoopproces. Om een antwoord te vinden op de vraag hoe bezoekers beter bediend kunnen worden is de Webscan ontwikkeld. In deze webscan neemt ScanYours de website van RedBlue onder de loep!
De ScanYours Webscan
Binnen de gelederen van RedBlue, een IT-detacheerder met als specialisaties SAP en Oracle, werken roodgekleurde(Oracle) en blauwgekleurde (SAP) consultants aan krachtige IT oplossingen voor hun toonaangevende klanten.
Een kleine greep uit hun portfolio:
- Alliander
- Ministerie van Defensie
- Rabobank
- Politie
- Sanquin bloedvoorziening
- Philips
- A&O Services
- Shell
Sinds de oprichting van RedBlue, gevestigd in Hoofddorp, maakt het bedrijf een gedegen groei door. Openheid, plezier, professionaliteit en specialisatie zijn de kernwaarden waar de organisatie de werkwijze op stoelt. Via de Webscan wordt de website van RedBlue onder de loep gelegd.
De webscan: hoe effectief is uw website?
28-11-'11
Auteur: Jerry van Leeuwen Organisaties besteden tegenwoordig veel tijd en budget aan zoekmachinemarketing en social media. Het doel hierbij is om potentiële klanten te vinden en te verleiden om naar hun eigen website te komen. Eenmaal op de website aangekomen is het essentieel dat de website daadwerkelijk biedt wat de klant nodig heeft om tot een keuze te komen. Merkwaardig genoeg laten veel websites hier kansen liggen. Het gevolg is dat veel bezoekers de website vroegtijdig verlaten en naar de website van een concurrent te gaan. Om een antwoord te vinden op de vraag hoe bezoekers beter kunnen worden bediend is de Webscan ontwikkeld. De Webscan is een objectieve benchmarkmethode die gericht laat zien wat u kunt doen om uw klanten beter te bedienen zodat ze op uw website blijven en eerder tot actie overgaan (kopen, contact opnemen, informatie downloaden). Dit leidt aantoonbaar tot een hogere klanttevredenheid en een website met een hogere conversiekracht. Read more »
A week ago YouTube announced and launched its long expected live streaming feature which allows selected partners to broadcast live for their YouTube audience. The YouTube live channel offers a discovery tool for live shows and integrates the live streaming capabilities. Although the platform is still in a beta phase and only available for selected partners, it is a next step of Google and YouTube to compete with content creators and live streaming services like Ustream.com, Justin.tv, but also traditional television. Read more »
This is a quenstion that I ask myself all the time. For my work at ScanYours.com we have a lot of customers that ask us to develop facebook fanpages for their company.
With a Facebook fanpage organizations can inform and interact with their customers in a more informal and direct way. The results of the use of Facebook Fanpages is amazing. You get feedback from your customers and get in touch with their actual needs. Besides that you increase commitment and even create leads, wheter your offer is B2C or B2B.
However, you need ‘fans’ to interact with in order to reach your goals. But where do you start? Read more »
Two years ago I bought an eeePC 1000H for all my e-mailing, webbrowsing and textwriting on the road. In addition, this netbook is a perfect tool to try out new software like the MeeGo 1.1 operating system. The eeePC 1000H is supposed to be supported completely by MeeGo 1.1 according to this page, but today I found out otherwhise. In this article I have combined information from many sources that helped me to get MeeGo 1.1 up and running on my eeePC 1000H. As the hardware of this netbook is comparable to other netbooks in the eeePC-family, this article might also be of interessent to users of other netbooks (e.g. eeePC 901). Read more »
The results of the third small poll!
28-10-'10Dear people,
As promised earlier, the results of the third small poll. The question was: Does the company you work for use Twitter as a online marketing tool?
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