Category Archives: Marketing

Which social media do we use in our work and why?

23-12-'11
Social-Media-header

A while ago, I blogged here about my research into social media use and knowledge sharing. I will now come back to you with a series of blogs discussing the results of this research. In this blog, I will discuss which social media proved to be most popular and what we like about them.

Which social media do we use?
On average we use 2 social media tools in our work, with individual cases ranging from 0 to 12 tools. Which social media we use can be seen in table 1 below, showing the number and percentage of respondents using a certain tool. LinkedIn is by far the most used social media tool for work purposes; 69% of respondents indicated to use this tool. Other popular tools are Twitter, Facebook and Yammer. Users of Twitter gather the most connections.

Tool

#

%

Clearvale

7

2.8

Facebook

50

19.8

Hyves

12

4.7

LinkedIn

175

69.2

Twitter

82

32.4

Yammer

46

18.2

Table 1: Used social media tools

Read more »

8 social media functionalities for knowledge sharing

02-06-'11
Knowledge Sharing Header

Since this is my first weblog for ScanYours, let me start by introducing myself. My name is Marloes and I have been working for ScanYours for 1,5 years now. Next to my work at ScanYours I am also assisting in some researches at the VU university in Amsterdam. We are performing a series of researches about the influence of social media on organizations. Professionals all over the world are rapidly adopting social media in their work live, but little is still known about the impacts of social media use. How do they benefit us? How can they help organizations perform better? And, in the case of our first research, how can they be used to effectively share knowledge? That is what this first blog will be about: How can we use social media to share knowledge in a quick manner? Read more »

Beyond YouTube: 8 YouTube functions you have never heard of

19-04-'11
YouTube Live Header

A week ago YouTube announced and launched its long expected live streaming feature which allows selected partners to broadcast live for their YouTube audience. The YouTube live channel offers a discovery tool for live shows and integrates the live streaming capabilities. Although the platform is still in a beta phase and only available for selected partners, it is a next step of Google and YouTube to compete with content creators and live streaming services like Ustream.com, Justin.tv, but also traditional television. Read more »

Do you read me?

25-01-'11

How many emails do you open and how many websites do you visit on a daily basis? How many words did you read on Internet today? Did you just scan or did you actually read the daily news? And more important are you really going to read this whole article? Read more »

How to increase Facebook fans for your corporate Facebook Fanpage.

14-12-'10
Facebook Header

This is a quenstion that I ask myself all the time. For my work at ScanYours.com we have a lot of customers that ask us to develop facebook fanpages for their company.

With a Facebook fanpage organizations can inform and interact with their customers in a more informal and direct way. The results of the use of Facebook Fanpages is amazing. You get feedback from your customers and get in touch with their actual needs. Besides that you increase commitment and even create leads, wheter your offer is B2C or B2B.

facebook

However, you need ‘fans’ to interact with in order to reach your goals. But where do you start? Read more »

The results of the third small poll!

28-10-'10

Dear people,

As promised earlier, the results of the third small poll. The question was: Does the company you work for use Twitter as a online marketing tool?

A quest for the worlds best viral campaign, my first stop: Heineken at a Donor show.

12-10-'10

Last week I started my quest for the worlds best viral campaign. I packed my bags and I am ready to find out what constitutes a good viral. This week I am at my first restpoint where I reflect on my quest: what constitutes a good viral? There are two examples of virals that I remembered clearly that I want to use to demontstrate a first lesson: play with strong emotions.

Heineken and soccer:

The big donor show

To find out more… read the rest: Read more »

A second short poll, the results!

04-10-'10



Dear people,

As promised earlier, the results of the second small poll. The question was: does the company you work for have a blog?

More polls and surveys will follow!

Greetz!

Jerryscanyours

Does the company you work for have a blog?

01-10-'10

Dear people, a new short poll. Later on I will publish the results. Thank you for your cooperation.

Greetz,

jerryscanyours


A short poll, the results!

06-09-'10

Dear people,

As promised earlier, the results of the first small poll. The question was: What is in your opinion the most useful Social Media tool/ channel?

More polls and surveys will follow!

Greetz!

Jerryscanyours


ScanYours Weblog

ScanYours is your partner for internet consultancy. We focus on eStrategy, online marketing, design and creation, market research, and web development. Our goal: to increase online turnover and to improve online services. ScanYours works with motivated people, broad knowledge and effective tools. We combine fun and energy to deliver the best job possible.

On our weblog we write about the developments and stories that keep us inspired. Subscribe to our RSS-feed or follow us on Twitter or Facebook to receive the latest updates.


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