How many emails do you open and how many websites do you visit on a daily basis? How many words did you read on Internet today? Did you just scan or did you actually read the daily news? And more important are you really going to read this whole article? Read more »
Category Archives: Marketing
This is a quenstion that I ask myself all the time. For my work at ScanYours.com we have a lot of customers that ask us to develop facebook fanpages for their company.
With a Facebook fanpage organizations can inform and interact with their customers in a more informal and direct way. The results of the use of Facebook Fanpages is amazing. You get feedback from your customers and get in touch with their actual needs. Besides that you increase commitment and even create leads, wheter your offer is B2C or B2B.
However, you need ‘fans’ to interact with in order to reach your goals. But where do you start? Read more »
The results of the third small poll!
28-10-'10Dear people,
As promised earlier, the results of the third small poll. The question was: Does the company you work for use Twitter as a online marketing tool?
Last week I started my quest for the worlds best viral campaign. I packed my bags and I am ready to find out what constitutes a good viral. This week I am at my first restpoint where I reflect on my quest: what constitutes a good viral? There are two examples of virals that I remembered clearly that I want to use to demontstrate a first lesson: play with strong emotions.
Heineken and soccer:
The big donor show
To find out more… read the rest: Read more »
A second short poll, the results!
04-10-'10
Dear people,
As promised earlier, the results of the second small poll. The question was: does the company you work for have a blog?
More polls and surveys will follow!
Greetz!
Jerryscanyours
Dear people, a new short poll. Later on I will publish the results. Thank you for your cooperation.
Greetz,
jerryscanyours
A short poll, the results!
06-09-'10Dear people,
As promised earlier, the results of the first small poll. The question was: What is in your opinion the most useful Social Media tool/ channel?
More polls and surveys will follow!
Greetz!
Jerryscanyours
A short poll
03-09-'10Dear people, from now on I will post on a regular basis short poll or surveys. Later on I will publish the results. Thank you for your cooperation.
Greetz,
jerryscanyours
In a former weblog I was talking about Safko and Brake giving in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal. In this weblog I would like to discuss the second 5: Microblogging, Livecasting, Virtual Worlds, Gaming and Productivity applications:
When launching a campaign, it is necessary to track your results in the most detailed way. More specific: You should be able to analyze the traffic and conversion from the campaign page (e.g. e-mail or affiliate site) to your website, and beyond. E-mail applications for example, mostly possess the features to track campaign traffic from the e-mail that has been sent until the website. Google Analytics can be an useful tool to track traffic and conversion beyond that, namely from the sent e-mail to the landing page of the website and further pages. Hence it is important that your campaigns are 100% Google Analytics compatible, and you know how to interpret the reports. In order to achieve this, follow these 3 steps: Read more »
ScanYours Weblog
ScanYours is your partner for internet consultancy. We focus on eStrategy, online marketing, design and creation, market research, and web development. Our goal: to increase online turnover and to improve online services. ScanYours works with motivated people, broad knowledge and effective tools. We combine fun and energy to deliver the best job possible.
On our weblog we write about the developments and stories that keep us inspired. Subscribe to our RSS-feed or follow us on Twitter or Facebook to receive the latest updates.