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Category Archives: SEO & Webstatistics

SEO & Page Speed – Part 2: The Pareto Principle

13-10-'10

A couple of weeks ago I wrote about the explaining factors to success on page speed. We took a look to the Firebug parameters in order to analyze website’s performance on page speed for SEO purposes. The video below elaborates on this:

Firebug tutorial to inspect SEO parameters on websites

Today I would like to discuss an important – critical – notion on this topic, namely the net value of scoring not 80% but 100% on Firebug’s page speed. Is it really worthy to go the extra mile and achieve a resplendent page speed score for SEO puposes? Or Read more »

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Jop van Sommeren | E-business consultant | Comments (2) | In: SEO & Webstatistics

SEO & Page Speed: What are the important parameters to success? – Part 1

17-09-'10

The blogosphere was absorbing Google’s recent announcement about including “speed” as a new signal in their search ranking algorithms. On the Official Google Webmaster Central Blog they state “speed” as ‘Site speed reflects how quickly a website responds to web requests’. In this article I would like to take a closer look to page speed and the influence on search engine rankings. So let’s therefore address today the following items:

  • Defining “speed”; factors of page speed
  • How to identify important page speed factors and the score for your website?
  • A best-practice and testcase

Read more »

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Jop van Sommeren | E-business consultant | Comments (4) | In: SEO & Webstatistics

How to Effectively Measure & Analyze Campaigns in Google Analytics? – A 3-step approach

30-08-'10

When launching a campaign, it is necessary to track your results in the most detailed way. More specific: You should be able to analyze the traffic and conversion from the campaign page (e.g. e-mail or affiliate site) to your website, and beyond. E-mail applications for example, mostly possess the features to track campaign traffic from the e-mail that has been sent until the website. Google Analytics can be an useful tool to track traffic and conversion beyond that, namely from the sent e-mail to the landing page of the website and further pages. Hence it is important that your campaigns are 100% Google Analytics compatible, and you know how to interpret the reports. In order to achieve this, follow these 3 steps: Read more »

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Jop van Sommeren | E-business consultant | Comments (1) | In: Marketing, SEO & Webstatistics

How to Create an Analytics Management Dashboard for your Website? – Part 3: KPI’s for Online Marketing

16-08-'10

The last weeks we took a look to management dashboard for webanalytics, how to create clear and nice visible charts in excel, and what KPI’s to include. This week I would like to go more into depth about the results of marketing activities in your dashboard. In the rapidly developing internet business nowadays there many channels which you can use for reaching your customers. In fact, seeing your website as the center there’s a wide landscape around you which you have to discover, because every channel needs its own marketing approach. Hence, your dashboard needs to provide you with channel-specific information Read more »

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Jop van Sommeren | E-business consultant | Comments (0) | In: Marketing, SEO & Webstatistics

How to Create an Analytics Management Dashboard for your Website? – Part 2: KPI’s & Example Dashboards

09-08-'10

Last week I wrote about some basics of webanalytics dashboards and explained how to make nice visualizations with excel charts. In fact, I would like to stay at excel this week as I’m getting more and more convinced of the enormous database potential the program offers. Some excel-advantages I discovered during my dashboard journey:

  • It corresponds perfectly with data from major webanalytics tools (like Google Analytics or WebTrends)
  • Information can be easily published in PDF
  • Ease month-to-month (or year-to-year) analysis: define statistics, set targets, make a format and every month can be directly analysed
  • Avoid people accessing the original web analytics tool (because these reports are often not usable for presenting the essential information compared to the dashboard)
  • Include comments for evaluating reasons
  • Choose from an enormous pool of free excel plugins different tools for fancy charts, specialized templates, tutorial software and other add-ons.

Ofcourse there are many more reasons for using excel – as also mentioned last week. But these above I really appreciate when executing such activities for a management board. If there are still some excel critics while reading this article, make a quick sidestep to discover if you’re making these mistakes ;)

…

Alright, now you’re totally convinced of using excel for business purposes. Let’s head on to this week’s subjects: what’s the essential information – or key performance indicators (KPI’s) – you want to report in the dashboard Read more »

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Jop van Sommeren | E-business consultant | Comments (2) | In: E-business consultancy, Marketing

How to Create an Analytics Management Dashboard for your Website? – Part 1: Excel Charts

02-08-'10

Dashboards are nowadays an inevitable tool for management. Especially for internet projects, where information is easily accessible on a daily basis (even hourly or minutely, but I wasn’t intended to focus specifically on traders in this topic). Managers need a quick and clear access to the stats of their eCommerce or online marketing projects. How is online revenue from the webshop doing today? Which channels are generating the most traffic? How are other defined goal conversions working out? What website-improvements do we need to enhance our online results? Managers should be able to have immediate answers to such questions Read more »

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Jop van Sommeren | E-business consultant | Comments (0) | In: Marketing, SEO & Webstatistics

Vierdaagse Nijmegen: Studying Search Engine Friendliness for this Event’s Titles

21-07-'10

In my article from 31 May about SEO title tags I referred to our research on optimal titles for search engines. To participate in the discussion on webpage titles with keywords as the semantic and logical center of attention vs. keyword as the first words in the title for creating optimal search engine titles, ScanYours conducted a research. We found significant positive results for keywords as the first words in the title among Dutch Google traffic. The implications are discussed here and applied on websites for the biggest walking event in the world: De Vierdaagse Nijmegen (The Four Days Marches Nijmegen). This example is not randomly chosen, as the Vierdaagse started this week. And ofcourse, us Nijmegen people are very proud at it ;)

Vierdaagse Nijmegen Read more »

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Jop van Sommeren | E-business consultant | Comments (0) | In: SEO & Webstatistics, Web Development

Online Marketing and Culture: What did the Fifa World Cup 2010 tells us?

12-07-'10

Fifa_World_Cup_2010_Logo

Sunday, 11 July 2010, 23:01. After two-and-a-half hours of hope, believe and disbelieve, anxious moments, anger, happiness and ultimately sadness, Spain has won the Fifa World Cup 2010. Sadness from my point of view, because I’m a Dutchman and ofcourse I fancied a Dutch win in the fifa world cup final for the first time in history. But it was Spain – also for the first time in their history – that won and I must say, it is a really deserved victory from a fantastic squad.

VS.

I can talk for hours about all the technical details of yesterday’s match. About player performances, the new Dutch realism in football tactics, the contrasting style of Spain, the road to the final of both teams, Read more »

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Jop van Sommeren | E-business consultant | Comments (0) | In: Marketing, SEO & Webstatistics

Multi Touch Conversion Tracking with Google Analytics (part 4: Mootools variant)

28-06-'10

In my last weblog, I published a code to track additional information about your visitors using Google Analytics. Since I use Mootools a lot within ScanYours (especially in the new CMS that we will release soon), I promised that I would release a Mootools version of the the script to reduce its size within Mootools environments. After confirming that the original script did its tracking right (we now have recorded hundreds of hits and can see the routing of the visitors in our reports correctly), I rewrote the script using basic Mootools commands. Read more »

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Arno Gideonse | Web Developer | Comments (0) | In: SEO & Webstatistics, Web Development

Multi Touch Conversion Tracking with Google Analytics (part 3: implementation)

23-06-'10

In the past two weeks, Jop van Sommeren posted two interesting blogs about multi touch conversion tracking. In short, Google Analytics currently gives you the possibility to view conversion based on the last touch (the last point of entry to your website) and neglects the fact that other sources might have contributed to this conversion. The script published in this article shows that it is possible to add this missing multi touch tracking data to Google Analytics reports by adding a small script to the pages on your website. Read more »

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Arno Gideonse | Web Developer | Comments (3) | In: SEO & Webstatistics, Web Development

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