Let’s quickly look back on my previous blog, in which I discussed how we use our social media and how intensely we use them. From our research, it is concluded that social media have become part of our day-to-day work activities, that we use them both for gathering information and finding/checking people we have met during our work but not so much for finding new people in our field of work, that intensity of use differs greatly from person to person, and that social media use is not just for fun, but also work related. An interesting next step will be to look at the different uses of our four most popular social media (at least in this research): LinkedIn, Twitter, Facebook and Yammer. That is what we will be doing in this blog! The results of the survey of each of these four social media will be compared in a Post Hoc analysis.
Category Archives: Social Media
How do we use our social media? (Part I)
30-01-'12
In this blog, I will discuss a second part of the results of my research: How we use social media. Both the way we use social media and the intensity with which we use them will be discussed.
How do we use social media?
How we perceive our use of social media was measured in three categories:
- The extent to which social media use is integrated in our work,
- The extent to which we use social media to gather information, and
- The extent to which we use social media to find people in our field of work.
Read more »
A while ago, I blogged here about my research into social media use and knowledge sharing. I will now come back to you with a series of blogs discussing the results of this research. In this blog, I will discuss which social media proved to be most popular and what we like about them.
Which social media do we use?
On average we use 2 social media tools in our work, with individual cases ranging from 0 to 12 tools. Which social media we use can be seen in table 1 below, showing the number and percentage of respondents using a certain tool. LinkedIn is by far the most used social media tool for work purposes; 69% of respondents indicated to use this tool. Other popular tools are Twitter, Facebook and Yammer. Users of Twitter gather the most connections.
| Tool |
# |
% |
| Clearvale |
7 |
2.8 |
|
50 |
19.8 |
|
| Hyves |
12 |
4.7 |
|
175 |
69.2 |
|
|
82 |
32.4 |
|
| Yammer |
46 |
18.2 |
Table 1: Used social media tools
Facebook recently launched its timeline functionality to the world which the service announced back in September at their yearly F8 event. For a couple of months only developers had the opportunity to explore this new profile functionality, which resulted in millions of users becoming ‘developers’. The timeline shows all your Facebook activity from the moment you started using the service and it even allows you to add events before that. Or as Facebook describes:
Tell your life story with a new kind of profile Read more »
Er is vanuit de kinderopvangbranche en de beroepsvereniging directeuren kinderopvang (bdKO) veel belangstelling in de mogelijkheden die social media bieden binnen de kinderopvang. Naar aanleiding van deze belangstelling en de vraag om ondersteuning heeft ScanYours in opdracht van bdKO onderzoek gedaan onder 4500 ouders in de Randstad over het gebruik van social media binnen de kinderopvang. Dit onderzoek vormde de basis voor een social media pilot bij kinderopvangorganisatie Ludens in Utrecht over de mogelijkheden van nieuwe media binnen de kinderopvang. In dit artikel worden de ervaringen, resultaten en social media richtlijnen voor de kinderdagopvang en buitenschoolse opvang besproken.
Gebruik van sociale media kanalen door ouders uit de randstad met kinderen op de kinderdagopvang
De resultaten van het onderzoek: Social Media binnen de kinderopvang
De resultaten van het onderzoek en de ervaringen van de pilot hebben een duidelijk inzicht gegeven in de kansen en valkuilen van nieuwe media binnen de kinderopvang. Read more »
After the news by Nik Cubrilovic that Facebook keeps tracking cookies after users log out, I decided to make a small extension to remove these cookies automatically. The extension provided in this article is triggered when users visit a website in Google Chrome or Chromium. Once triggered, it will remove all cookies set by Facebook if it detects that you have logged out from it. By removing these cookies, it is no longer easily possible to track you while you browse on other pages on the web. Although the extension is not optimized yet (the code could probably be shorter and execution somewhat faster), the extension has been tested on several machines and it seems to work great. Read more »
Veel bedrijven zoeken naar een effectieve toepassing van Facebook, Twitter, YouTube, Flickr en FourSquare, maar missen een duidelijk overzicht en de kennis om dit effectief te gebruiken. Ook zijn er diverse organisaties die succesvol een eigen pagina op Facebook en een account op Twitter hebben maar onvoldoende kennis in huis hebben om van de verschillende mogelijkheden en functionaliteiten gebruik te maken. ScanYours biedt haar klanten een social media workshop aan in het toepassen en gebruiken van social media, zoals Facebook en Twitter, om klanten te bereiken en uw online conversie te vergroten. Social media kan als middel dienen om op een innovatieve en efficiënte manier te communiceren met bestaande en nieuwe klanten, uw online reputatie te verbeteren, en de conversie en vindbaarheid van de uw website te vergroten. Read more »
Since this is my first weblog for ScanYours, let me start by introducing myself. My name is Marloes and I have been working for ScanYours for 1,5 years now. Next to my work at ScanYours I am also assisting in some researches at the VU university in Amsterdam. We are performing a series of researches about the influence of social media on organizations. Professionals all over the world are rapidly adopting social media in their work live, but little is still known about the impacts of social media use. How do they benefit us? How can they help organizations perform better? And, in the case of our first research, how can they be used to effectively share knowledge? That is what this first blog will be about: How can we use social media to share knowledge in a quick manner? Read more »
A week ago YouTube announced and launched its long expected live streaming feature which allows selected partners to broadcast live for their YouTube audience. The YouTube live channel offers a discovery tool for live shows and integrates the live streaming capabilities. Although the platform is still in a beta phase and only available for selected partners, it is a next step of Google and YouTube to compete with content creators and live streaming services like Ustream.com, Justin.tv, but also traditional television. Read more »
Creating and defining your Social Media Landscape can be a challenging and time consuming project. Especially mid-sized companies lack a clear focus and dedication for the successful implementation of Social Media marketing. In this blog I describe a successful model for the integration, development and growth of social media. We start of with defining four steps to start, implement, execute, and analyze social media marketing. In each step decisions need to be made before moving to the next. However, some activities occur simultaneously and need to be adapted after analyzing the results. Read more »
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