Creating and defining your Social Media Landscape can be a challenging and time consuming project. Especially mid-sized companies lack a clear focus and dedication for the successful implementation of Social Media marketing. In this blog I describe a successful model for the integration, development and growth of social media. We start of with defining four steps to start, implement, execute, and analyze social media marketing. In each step decisions need to be made before moving to the next. However, some activities occur simultaneously and need to be adapted after analyzing the results. Read more »
Category Archives: Strategy
In 2 former weblogs I (First, Second) was talking about Safko and Brake giving in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal. In this weblog I would like to discuss the last 5: Aggregators, RSS, Search, Mobile and Interpersonal.
In a former weblog I was talking about Safko and Brake giving in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal. In this weblog I would like to discuss the second 5: Microblogging, Livecasting, Virtual Worlds, Gaming and Productivity applications:
Social media is (according to Safko & Brake, 2009) a jungle, or stated otherwise a defined area where things eat each other to survive. A perfect metaphor for business. Biologists would call a jungle an ecosystem, a good term to use here. In an effort to talk about ecosystems, biologists have developed a classification system to group and categorize the animals, plants, bacteria, fungi and protista that inhabit the ecosystem. Using this system makes it easier to talk about the living world. Using such a system for the Social Media world could also be a very helpful thing. But of course the Social Media ecosystem has not been a topic of debate and discussion for 300 years, so there is still no universally accepted classification system for Social Media tools and application. Safko and Brake give in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal.
The following are the 5 categories I would like to describe in this blog:
Measuring is knowing. It’s an old saying but you rather should be critical about this saying. Too often I see organizations measuring because of the measuring. So the first step in this process for measuring the effectiveness of Social Media: ” Do you know what you want to measure? “. A first rough (too rough, I think) guideline could be the usage of:
- Volume
- Engagement
- Conversion
In the movie after the read more button you can find Amy Martin from Digital Royalty talking about this 3 components and elaborating about cold and warm metrics. After this I will give my opinion about this very nice movie and some insights. Read more »
Two weeks ago I spoke about Slow Food and Social Media, this blog was about Good, clean and fair food, going local and the relation with Slow Social Media. In this blog I would like to speak about Slow Learning and the difficult relation to Social Media. 
Read more »
Last week I wrote about the need for women friendly eCommerce and its great potential. Today I’ll focus on differences between men and women in buying motivations. When you are abreast of the motivations behind your customers (online) buying behavior, you will recognize the important and less important elements of your (online) shop. That’s’ a starting point for earning more money!
Of course we know this shopping stereotype: the woman enjoying a shopping trip and searching about as many stores as possible, and that poor guy, slandering behind her, wondering how many stores to go… Nevertheless, what are the real and proven differences between men and women? Read more »
I think most of you will be familiar with the concept of Slow Food. Slow Food is a non-profit, eco-gastronomic member-supported organization that was founded in 1989 to counteract fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world.
Slow Food is good, clean and fair food. Food we eat should taste good; it should be produced in a clean way that does not harm the environment, animal welfare or our health; and food producers should receive fair compensation for their work. Funny enough I think that finally this will also work for Social Media. So I would like to introduce here (Yeah I know it is a contradiction in terminis) Slow Social Media or Going Local! In my opinion: Read more »
Hi there,
“Women friendly eCommerce?! Do you women really have to take over EVERYTHING?” was the first thing a friend roared when I told him I was doing research in making websites attractive to women. Well, the answer is no. The reason I write about women friendly eCommerce is because we strongly believe the performance of websites and webshops will dramatically increase if they anticipate on women’s needs… Read more »
According to Rayport and Jaworski a seamless customer experience refers to the firm’s ability to deliver consistency as its customer move between online and offline channels. The customer decision process framework, showed below, is useful in identifying metrics that measure this ability.
I would like to speak in this blog about the steps in relation to the customer decision process, later on I would like to combine this with talking about the metrics you possibly could use to evaluate these steps: Read more »
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