Hi there,
“Women friendly eCommerce?! Do you women really have to take over EVERYTHING?” was the first thing a friend roared when I told him I was doing research in making websites attractive to women. Well, the answer is no. The reason I write about women friendly eCommerce is because we strongly believe the performance of websites and webshops will dramatically increase if they anticipate on women’s needs… Read more »
According to Rayport and Jaworski a seamless customer experience refers to the firm’s ability to deliver consistency as its customer move between online and offline channels. The customer decision process framework, showed below, is useful in identifying metrics that measure this ability.
I would like to speak in this blog about the steps in relation to the customer decision process, later on I would like to combine this with talking about the metrics you possibly could use to evaluate these steps: Read more »
Market segmentation and one-to-one marketing are important online marketing tools to facilitate optimization of your eCommerce processes. Here I would like to speak about one of the key issues related to one-to-one online marketing: personalization in eCommerce .
ScanYours approaches eBusiness consultancy in a structured way, using a eBusiness model. A business model tries to translate the more or less informal relations within organisations into building blocks and the relations between building blocks. At ScanYours we use the eBusiness model developed by Alexander Osterwalder. The building blocks allow us to solve the problems of organisations in a way that is both effective and result-oriented:
Template for the design of a eBusiness model: nine building blocks and their mutual relations (Osterwalder 2004)
All ways a difficult questions: how to deal with your customers online. In a earlier blog I all ready spoke about how to target your customers. But other important issues about your customers are:
Simple points but often very difficult for organization to deal with. What can you do about it? Read more »
A lot of companies struggle to define a clear Social Media strategy. When you want to start with Social Media in your organization it’s important to define your customer base and discover which online channels they are active on. The same holds true for reaching future customers; what online platform are they present and is there potential for your organization to enter and join the conversation.
Below I provide 5 steps to define your Social Media strategy and how to apply this in your day-to-day business. Read more »
Marketing your customers on the internet should be a planned process, using a well defined customer database and making use of a mix of methods and media to realize your predefined targets. Your marketing plan for your eBusiness consists of steps using online and offline tools and methods. In my opinion you roughly can use 10 steps to plan your eBusiness marketing and the steps related to this: Read more »
Hi there,
Yesterday I had a talk with my brother in law. He told me, he invested several thousands of euro’s on the implementation of a cable network for his new office. I told him, we have just installed a wireless network for only three hundred euro in our new office. I admitted at once, ok this is not as safe as a cable network. But in my opinion it will be sufficient for the purpose you are going to use it. His answer: ” but I don’t know anything about it and trusted the firm implementing my network!” Funny (or sadly?) enough, the same is the case with lots of internet consultancy: the customer expects the expert to tell him what to do and in return the expert asks too much money. What to do? Read more »
Hello world,
Our next step in becoming a more or less grown up organization , our new weblog. Together with Twitter, Facebook, Hyves and YouTube, our weblog is another tool to present our ideas to the world.
Our challenge will be to provide you with a continuous flow of information and ideas. The first issue I would like to trigger is: the Social Media Bubble. Brian de Solis in Mashable is talking about: The Maturation of Social Media ROI, http://mashable.com/2010/01/26/maturation-social-media-roi/. I have my doubts.
In my opinion, we are taking the same risk as in 1999, when the so called Internet Bubble collapsed and caused a lot of troubles. For Social Media the same could be the case. Every one is talking about Twitter and Facebook, people are afraid they will stay behind, so they invest lots of money. I think they will be disappointed about the result, investment lost and not really measurable effects. The following points should be taken into account:
If we all consider those points, we will not invest endless amounts of money in a black box and the Social Media Bubble will not show up. Lets hope!
Greetings from ScanYours,
Jerry van Leeuwen
ScanYours is your partner for internet consultancy. We focus on eStrategy, online marketing, design and creation, market research, and web development. Our goal: to increase online turnover and to improve online services. ScanYours works with motivated people, broad knowledge and effective tools. We combine fun and energy to deliver the best job possible.
On our weblog we write about the developments and stories that keep us inspired. Subscribe to our RSS-feed or follow us on Twitter or Facebook to receive the latest updates.
