When launching a campaign, it is necessary to track your results in the most detailed way. More specific: You should be able to analyze the traffic and conversion from the campaign page (e.g. e-mail or affiliate site) to your website, and beyond. E-mail applications for example, mostly possess the features to track campaign traffic from the e-mail that has been sent until the website. Google Analytics can be an useful tool to track traffic and conversion beyond that, namely from the sent e-mail to the landing page of the website and further pages. Hence it is important that your campaigns are 100% Google Analytics compatible, and you know how to interpret the reports. In order to achieve this, follow these 3 steps: Read more »
Tag Archives: "E-Mail Marketing"
Last week I discussed the simple steps to improve your sender name in your e-mail marketing activities. This week I will focus on the much debated e-mail marketing subject line. What should an effective e-mail marketing subject line look like? How can we get those readers to open your e-mails and not send them to the bin?
Read the following 7 simple steps that help you to improve your e-mail marketing subjectline!
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