When do you need to send out your newsletter? If you send it too late it will be found at an irrelevant time for the receiver. Send it too early and it’s at the bottom of the inbox. Make sure to send out your e-mail newsletters at a relevant time! This is the last blog of the first sight improvement triology for e-mail marketeers. And this is the most difficult. When do I need to send out my newsletter?
Let me get to the point immediately: there is no golden rule concerning the time in which you need to send your e-mail newsletter. There are however two general methods that will help you find the right time for you to send out your e-mail newsletter. [1] Reason what’s the best moment for your customer to read your newsletter, [2] experiment, measure, experiment, measure, … Read more »
