When launching a campaign, it is necessary to track your results in the most detailed way. More specific: You should be able to analyze the traffic and conversion from the campaign page (e.g. e-mail or affiliate site) to your website, and beyond. E-mail applications for example, mostly possess the features to track campaign traffic from the e-mail that has been sent until the website. Google Analytics can be an useful tool to track traffic and conversion beyond that, namely from the sent e-mail to the landing page of the website and further pages. Hence it is important that your campaigns are 100% Google Analytics compatible, and you know how to interpret the reports. In order to achieve this, follow these 3 steps: Read more »
Tag Archives: "google analytics"
In my last weblog, I published a code to track additional information about your visitors using Google Analytics. Since I use Mootools a lot within ScanYours (especially in the new CMS that we will release soon), I promised that I would release a Mootools version of the the script to reduce its size within Mootools environments. After confirming that the original script did its tracking right (we now have recorded hundreds of hits and can see the routing of the visitors in our reports correctly), I rewrote the script using basic Mootools commands. Read more »
In the past two weeks, Jop van Sommeren posted two interesting blogs about multi touch conversion tracking. In short, Google Analytics currently gives you the possibility to view conversion based on the last touch (the last point of entry to your website) and neglects the fact that other sources might have contributed to this conversion. The script published in this article shows that it is possible to add this missing multi touch tracking data to Google Analytics reports by adding a small script to the pages on your website. Read more »
Websites with many contentpages need to attract their targetgroup, inform or entertain the visitors in keeping them loyal. As a USP they need content that people love. Such content drive their website popularity; people talk, tweet and retweet, discuss and comment about it. Read more »
When starting with Google Analytics, the tracking statistics might seem complex and overwhelming at first. However, after a certain time it becomes clear that important information is missing. Lately, I ran into the problem that the analytics are by default not tracking any external links, making it hard to define their usefulness on websites. Certain that Google had an solution to this problem, I searched and found information about external link tracking, explaining the event tracking methods provided by the Google Analytics API. Though the provided information does indeed do a great job at tracking external links and other events, implementing it on a large website would be an extremely hard task since every external links must be equipped with an ‘onclick’-event. Using some basic JavasScript knowledge, I came up with the following script that Read more »
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