Tag Archives: "SEO"

SEO & Page Speed – Part 2: The Pareto Principle

13-10-'10

A couple of weeks ago I wrote about the explaining factors to success on page speed. We took a look to the Firebug parameters in order to analyze website’s performance on page speed for SEO purposes. The video below elaborates on this:

Firebug tutorial to inspect SEO parameters on websites

Today I would like to discuss an important – critical – notion on this topic, namely the net value of scoring not 80% but 100% on Firebug’s page speed. Is it really worthy to go the extra mile and achieve a resplendent page speed score for SEO puposes? Or Read more »

SEO & Page Speed: What are the important parameters to success? – Part 1

17-09-'10

The blogosphere was absorbing Google’s recent announcement about including “speed” as a new signal in their search ranking algorithms. On the Official Google Webmaster Central Blog they state “speed” as ‘Site speed reflects how quickly a website responds to web requests’. In this article I would like to take a closer look to page speed and the influence on search engine rankings. So let’s therefore address today the following items:

Defining “speed”; factors of page speed
How to identify important page speed factors and the score for your website?
A best-practice and testcase

How to Create an Analytics Management Dashboard for your Website? – Part 3: KPI’s for Online Marketing

16-08-'10

The last weeks we took a look to management dashboard for webanalytics, how to create clear and nice visible charts in excel, and what KPI’s to include. This week I would like to go more into depth about the results of marketing activities in your dashboard. In the rapidly developing internet business nowadays there many channels which you can use for reaching your customers. In fact, seeing your website as the center there’s a wide landscape around you which you have to discover, because every channel needs its own marketing approach. Hence, your dashboard needs to provide you with channel-specific information Read more »

Online Marketing and Culture: What did the Fifa World Cup 2010 tells us?

12-07-'10

Sunday, 11 July 2010, 23:01. After two-and-a-half hours of hope, believe and disbelieve, anxious moments, anger, happiness and ultimately sadness, Spain has won the Fifa World Cup 2010. Sadness from my point of view, because I’m a Dutchman and ofcourse I fancied a Dutch win in the fifa world cup final for the first time in history. But it was Spain – also for the first time in their history – that won and I must say, it is a really deserved victory from a fantastic squad.

VS.

I can talk for hours about all the technical details of yesterday’s match. About player performances, the new Dutch realism in football tactics, the contrasting style of Spain, the road to the final of both teams, Read more »

The interplay of SEO & Usability: 4 steps for optimizing your homepage

11-05-'10

More and more SEO practitioners nowadays agree that the primary goal of SEO is not just to achieve top positions. About five years ago one thought: if a site is in the #1 position, SEO is successful. Currently one believes that attracting the right audience instead of ‘everyone’ and keeping your audience loyal is much more beneficial to your online business. Therefore, SEO has important interplays with other website characteristics such as usability, functionality Read more »

The Commitment-Trust Theory of Online Relationship Marketing

26-04-'10

While studying Marketing I have always been interested in the dynamics of channel theory, or to put it in practice: How do you manage all the different kinds of partnerships that evolve around your organization? Nowadays organizations are more and more aware of the multichannel opportunities that are out there. PR for example is Read more »

Canonicalization in practice: which solution fits the needs?

19-04-'10

Hi there!

From this day on you will find my weekly thoughts about online marketing here, blogging to you every monday. Before I continue, let’s first define “online marketing” – so you know what to expect from me, and I know what to expect from you in your innumerable comments you’re gonna post ;) Online marketing in practice includes for me everything about SEO, linkbuilding, Google Analytics and Adwords but also digital newsletters, affiliate marketing or – more in general – online consumer behaviour. Let’s start off today with an important SEO item: Canonicalization (the word is more difficult to pronounce than the practical application of it.

In SEOmoz’ article about canonicalization (http://bit.ly/dkMNGW) it’ s clearly stated why this is important and how you implement it on your site. The main reasons to use canonicalization is to prevent duplicate multiple URLs for the same content (e.g. a webshop that shows a product on a sales promo page and completely the same info when one navigates to the product via the product category set), outside links to same content URLs or to guide the google Read more »

Tag Archives: "SEO"

SEO & Page Speed – Part 2: The Pareto Principle

SEO & Page Speed: What are the important parameters to success? – Part 1

How to Create an Analytics Management Dashboard for your Website? – Part 3: KPI’s for Online Marketing

Online Marketing and Culture: What did the Fifa World Cup 2010 tells us?

The interplay of SEO & Usability: 4 steps for optimizing your homepage

The Commitment-Trust Theory of Online Relationship Marketing

Canonicalization in practice: which solution fits the needs?

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