Tag Archives: "Social Media Marketing"

ScanYours introduceert Social Media Workshops

27-06-'11
Social Media header

Veel bedrijven zoeken naar een effectieve toepassing van Facebook, Twitter, YouTube, Flickr en FourSquare, maar missen een duidelijk overzicht en de kennis om dit effectief te gebruiken. Ook zijn er diverse organisaties die succesvol een eigen pagina op Facebook en een account op Twitter hebben maar onvoldoende kennis in huis hebben om van de verschillende mogelijkheden en functionaliteiten gebruik te maken. ScanYours biedt haar klanten een social media workshop aan in het toepassen en gebruiken van social media, zoals Facebook en Twitter, om klanten te bereiken en uw online conversie te vergroten. Social media kan als middel dienen om op een innovatieve en efficiënte manier te communiceren met bestaande en nieuwe klanten, uw online reputatie te verbeteren, en de conversie en vindbaarheid van de uw website te vergroten. Read more »

The social media ecosystem: 15 basic categories at a glance, the second 5

01-09-'10

In a former weblog I was talking about Safko and Brake giving in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal. In this weblog I would like to discuss the second 5: Microblogging, Livecasting, Virtual Worlds, Gaming and Productivity applications:

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Measuring you Social Media Effectiveness; ROI is dead, long live ROI!

26-05-'10

When you translate the famous quote ‘The King is dead. Long live the King’ to French it becomes ‘Le Roi est mort, vive le Roi!’ this seems a very suitable line for recent discussions about the value, and more important, the return of Social Media activities for your company.

In earlier posts I wrote about the struggle companies have with implementing Social Media in their day-to-day business and how to use it to interact with (prospective) customers. But what if you’re a marketing employee and see the value of Twitter or YouTube for your company but don’t have the budget to start these new channels effectively? What if your superiors say they want a plan worked out with a financial overview and the expected ROI…

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ScanYours is your partner for internet consultancy. We focus on eStrategy, online marketing, design and creation, market research, and web development. Our goal: to increase online turnover and to improve online services. ScanYours works with motivated people, broad knowledge and effective tools. We combine fun and energy to deliver the best job possible.

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