In a former weblog I was talking about Safko and Brake giving in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal. In this weblog I would like to discuss the second 5: Microblogging, Livecasting, Virtual Worlds, Gaming and Productivity applications:
Tag Archives: "social"
Social media is (according to Safko & Brake, 2009) a jungle, or stated otherwise a defined area where things eat each other to survive. A perfect metaphor for business. Biologists would call a jungle an ecosystem, a good term to use here. In an effort to talk about ecosystems, biologists have developed a classification system to group and categorize the animals, plants, bacteria, fungi and protista that inhabit the ecosystem. Using this system makes it easier to talk about the living world. Using such a system for the Social Media world could also be a very helpful thing. But of course the Social Media ecosystem has not been a topic of debate and discussion for 300 years, so there is still no universally accepted classification system for Social Media tools and application. Safko and Brake give in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal.
The following are the 5 categories I would like to describe in this blog:
Measuring is knowing. It’s an old saying but you rather should be critical about this saying. Too often I see organizations measuring because of the measuring. So the first step in this process for measuring the effectiveness of Social Media: ” Do you know what you want to measure? “. A first rough (too rough, I think) guideline could be the usage of:
- Volume
- Engagement
- Conversion
In the movie after the read more button you can find Amy Martin from Digital Royalty talking about this 3 components and elaborating about cold and warm metrics. After this I will give my opinion about this very nice movie and some insights. Read more »
Two weeks ago I spoke about Slow Food and Social Media, this blog was about Good, clean and fair food, going local and the relation with Slow Social Media. In this blog I would like to speak about Slow Learning and the difficult relation to Social Media. 
Read more »
I think most of you will be familiar with the concept of Slow Food. Slow Food is a non-profit, eco-gastronomic member-supported organization that was founded in 1989 to counteract fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world.
Slow Food is good, clean and fair food. Food we eat should taste good; it should be produced in a clean way that does not harm the environment, animal welfare or our health; and food producers should receive fair compensation for their work. Funny enough I think that finally this will also work for Social Media. So I would like to introduce here (Yeah I know it is a contradiction in terminis) Slow Social Media or Going Local! In my opinion: Read more »
eBusiness Models
ScanYours approaches eBusiness consultancy in a structured way, using a eBusiness model. A business model tries to translate the more or less informal relations within organisations into building blocks and the relations between building blocks. At ScanYours we use the eBusiness model developed by Alexander Osterwalder. The building blocks allow us to solve the problems of organisations in a way that is both effective and result-oriented:
Template for the design of a eBusiness model: nine building blocks and their mutual relations (Osterwalder 2004)
17 typical eBusiness Models (Turban, King & Lang, 2009):
- Online direct marketing: selling products and services online godiva.com
- Electronic tendering systems for procurement: large organizational buyers, private or public, usually make large-volume or large-value purchases through a tendering bidding system, also known as a reverse auction. samsclub.com Read more »
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