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Tag Archives: "Twitter"

How to increase Facebook fans for your corporate Facebook Fanpage.

14-12-'10
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This is a quenstion that I ask myself all the time. For my work at ScanYours.com we have a lot of customers that ask us to develop facebook fanpages for their company.

With a Facebook fanpage organizations can inform and interact with their customers in a more informal and direct way. The results of the use of Facebook Fanpages is amazing. You get feedback from your customers and get in touch with their actual needs. Besides that you increase commitment and even create leads, wheter your offer is B2C or B2B.

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However, you need ‘fans’ to interact with in order to reach your goals. But where do you start? Read more »

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Chris Takkenberg | E-business consultant | Comments (3) | In: E-business consultancy, Marketing

Does the company you work for use Twitter as a online marketing tool?

08-10-'10

Dear people, a new short poll. Later on I will publish the results. Thank you for your cooperation.

Greetz,

jerryscanyours


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Jerry van Leeuwen | E-strategy consultant | Comments (0) | In: Social Media

The social media ecosystem: 15 basic categories at a glance, the second 5

01-09-'10

In a former weblog I was talking about Safko and Brake giving in their Social Media bible a relatively and handy 15-category classification system that will make it easier to talk about the Social Media ecosystem. The 15 categories are: Social Networking, Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivitity applications, Aggregators, RSS, Search, Mobile and Interpersonal. In this weblog I would like to discuss the second 5: Microblogging, Livecasting, Virtual Worlds, Gaming and Productivity applications:

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Jerry van Leeuwen | E-strategy consultant | Comments (0) | In: Marketing, Social Media

Measuring you Social Media Effectiveness; ROI is dead, long live ROI!

26-05-'10

When you translate the famous quote ‘The King is dead. Long live the King’ to French it becomes ‘Le Roi est mort, vive le Roi!’ this seems a very suitable line for recent discussions about the value, and more important, the return of Social Media activities for your company.

In earlier posts I wrote about the struggle companies have with implementing Social Media in their day-to-day business and how to use it to interact with (prospective) customers. But what if you’re a marketing employee and see the value of Twitter or YouTube for your company but don’t have the budget to start these new channels effectively? What if your superiors say they want a plan worked out with a financial overview and the expected ROI…

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Geert Faber | E-business consultant | Comments (0) | In: Marketing, Social Media

Creating a Social Media strategy: A mix between authenticity and creativity

01-05-'10
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A lot of companies struggle to define a clear Social Media strategy. When you want to start with Social Media in your organization it’s important to define your customer base and discover which online channels they are active on. The same holds true for reaching future customers; what online platform are they present and is there potential for your organization to enter and join the conversation.

Below I provide 5 steps to define your Social Media strategy and how to apply this in your day-to-day business. Read more »

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Geert Faber | E-business consultant | Comments (0) | In: Social Media, Strategy

Location Based Services: check-in the new social media hype

23-04-'10
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So you’re company is on Facebook, has a nice follower base on Twitter and is just starting to grasp the first possibilities of reputation management. But what’s next? This week’s post takes a closer look at Location Based Services (LBS) like Foursquare and Gowalla. These online platforms allow users to check in places with their GPS or WiFi enabled smartphones.

When you check in at a venue you can share your location on Facebook or Twitter, find local hotspots or special venue tips, and compete for location based badges. For some this game element is an irrelevant addition to the service while others travel as far as the northpole to check in. Location based services are growing and becoming a new hype in the Social Media bubble.

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Geert Faber | E-business consultant | Comments (2) | In: Social Media

Monetizing the social web: advertisements on Twitter

14-04-'10

Several websites announced the news that Twitter is going to put ads on its website (here, here, and here ). So far the website hasn’t created any revenue for its investors and many people predicted the necessity of an ad system months ago. The new system will put so called ‘promoted tweets’ on top of search results and eventually in Twitter streams of users. The valuation of the advertisement will be a combination between Google Adwords and Digg ads. The more an add will be retweeted, added as favorite or clicked on, the more valuable an add will be and the more an advertiser has to pay. Bad advertisements will be removed from the service which encourages companies Read more »

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Geert Faber | E-business consultant | Comments (0) | In: Social Media

ScanYours Weblog

ScanYours is your partner for internet consultancy. We focus on eStrategy, online marketing, design and creation, market research, and web development. Our goal: to increase online turnover and to improve online services. ScanYours works with motivated people, broad knowledge and effective tools. We combine fun and energy to deliver the best job possible.

On our weblog we write about the developments and stories that keep us inspired. Subscribe to our RSS-feed or follow us on Twitter or Facebook to receive the latest updates.

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